Savills reports that the market for London’s most expensive homes has remained strong this year, highlighting the resilience of wealthy cash buyers.
Savills reports that the market for London’s most expensive homes has remained strong this year, highlighting the resilience of wealthy cash buyers. The agency said there were 390 sales of properties worth £5 million or more in the capital in the first nine months of the year to September – 67% higher than the pre-pandemic average taken over the three years to 2019 – and that this figure included 120 properties worth over £10 million (50% higher than the pre-pandemic average).
“Prime markets generally have remained comparatively robust this year, but the latest data... underscores the remarkable resilience of the city’s prime central locations,” said Frances McDonald, Head of Residential Research at Savills.
"London is being driven by the £1 million-plus market at present, as demand is highest at this price threshold"
Benham and Reeves director Marc von Grundherr similarly observes: “When it comes to current market performance, it’s clear that London is being driven by the £1 million-plus market at present, as not only is demand highest at this price threshold, but so too is the level of stock making its way to the market.”
London Richmond focuses on the 7 key affluent London neighbourhoods of Chelsea, Notting Hill, Fulham, Battersea, Chiswick, Wimbledon and Richmond because we believe these areas offer reliable long-term appeal for a range of buyers and tenants. These areas are well-established places where the wealthy live and socialise and where many more people aspire to live, which keeps upward pressure on property prices even in a high-interest-rate environment.
November marked the fifth consecutive monthly UK house price rise and the biggest leap so far this year, according to Halifax. The mortgage lender said property values were up 1.3% compared with October.
We expect positive price growth this year – in a climate of falling mortgage rates, improving affordability and the release of some pent-up demand. Rightmove reported that first-time buyer demand in the capital in September 2024 was 28% ahead of 2023, moving up to 31% after the autumn budget.
International property company JLL has said it expects Greater London house prices to increase by 22% over the next 5-years, beating nationwide UK growth predictions of 20% over the same time span. The firm added that within those headline figures, it expected lower value markets to see stronger growth towards the beginning of the period, with more expensive markets like London and the South East outperforming in the second half.